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How to Scale a Magical Experience: 4 Lessons from Airbnb’s Brian Chesky

In order to scale, you have to first do things that don’t scale at all.

Lesson #1: Pay passionate attention to your user

Lesson #2: Design an 11-star experience

Lesson #3: Create a magical experience… and then figure out what part of that magical thing can scale

Lesson # 4: Take advantage of the time before you scale

Like These Lessons?

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Entrepreneur. Investor. Strategist.

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